Who We Are
Catalysts for improvement.
Concetto Group creates and implements strategic communications programs and tools that help organizations evolve. Our team has worked in agency and corporate settings for a variety of Fortune 500s, small-to-medium companies, industry associations and nonprofits for nearly 30 years. We have extensive expertise in healthcare, sustainability and environmental communications.
What we believe:
- Every organization (and person) must evolve to endure.
- We all want to be seen, heard, respected, empowered and valued.
- Teamwork and perseverance lead to great things.
- Integrity and ethics must be at the center of how we work.
- Every challenge presents an opportunity to improve.
- Transparency and accountability are critical to success.
Why we’re unique
- Our team is passionate about helping our clients leave a lasting legacy and achieve great things.
- We work with responsible and conscious organizations that share our integrity, ethics and values.
- Our woman-owned firm is comprised of a powerful network of senior and talented communications specialists — from strategists to writers to graphic designers.
- We work virtually to keep your investment focused on results, not on our costly overhead.
About our founder
A communications veteran with a background in journalism and public relations, Shannon Diederich has worked with hundreds of clients in more than a dozen industries — from automotive to healthcare to semiconductors to Superfund sites.
She gets the most satisfaction from working with organizations that are making meaningful contributions to society — using their expertise, innovation or services to improve people’s lives or the communities in which they live.